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Google Ads Remarketing Guide
for Dentists

Home » Blog » Google Ads Remarketing for Dentists: Boost Patient Appointments
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Iftekhar Chowdhury Founder of oDeskStudio

By Iftekhar Chowdhury, Upadated November 01, 2024 in Dentists Marketing Compnay

Ever had someone visit your dental website but never book an appointment? Don’t worry—it’s common. Many people visit a site, check out a few pages, and leave without taking action. But what if you could bring them back? With Google Ads remarketing, you can do just that. This guide will show you exactly how to set up remarketing ads that keep your practice in front of potential patients until they’re ready to book.

What is Google Ads Remarketing?

The image shows three scenes in a pediatric dental clinic with children and dental staff

Google Ads remarketing is a way to show ads to people who have already visited your website. They’ve shown interest, but for some reason, they didn’t make a booking. Remarketing lets you keep your practice top-of-mind and reach out to these potential patients with specific, targeted ads.

Why Dentists Should Use Remarketing

  1. Stay on Potential Patients’ Radar
    People might be interested in your services, but they aren’t always ready to commit right away. Remarketing lets you remind them of your practice as they browse other sites.
  2. Increase Appointment Bookings
    When people see your ads multiple times, they’re more likely to book an appointment. This is especially helpful for people who were “on the fence” about choosing a dentist.
  3. Cost-Effective Advertising
    Since you’re targeting people who already know you, the cost per click (CPC) for remarketing ads is often lower than for standard search ads.
The image shows three scenes in a pediatric dental clinic with children and dental staff

Step 1: Set Up Your Remarketing Audience

First, you need to create an audience to target with remarketing ads. Here’s how:

  • Go to Google Ads and select “Tools and Settings.”
  • Under “Shared Library,” choose “Audience Manager.”
  • Create a new “Website visitors” audience.
  • Add conditions for who should be included in your audience. For instance, people who visited specific pages (like your “Services” or “Contact” page).

 

💡 Tip: You can even create separate audiences for different services (teeth whitening, braces, etc.). This way, you can show highly relevant ads based on their specific interest.

Step 2: Add the Google Ads Tag to Your Website

For remarketing to work, Google needs to track who visits your site. You’ll do this with a tracking code called the “remarketing tag.”

  • In Google Ads, go to “Audience Sources” and get the tag code.
  • Add the code to your website’s header (you may need help from your web developer).

Once it’s live, Google can start building your remarketing audience.

Step 3: Create Your Remarketing Campaign

Now, it’s time to create the actual campaign.

  1. Choose Campaign Type
    Go to Google Ads and click on “Campaigns,” then “New Campaign.” Choose “Display” for visual ads that show on other websites. For text ads, you can use “Search.”
  2. Define Your Goal
    Choose a goal that aligns with remarketing, like “Website Traffic” or “Leads.”
  3. Set Budget & Bidding
    Remarketing ads often don’t need a big budget to see results. Start small, monitor performance, and adjust as needed. 

Step 4: Design Your Ads

Your ad creative is crucial in getting people to click. Here are some tips:

  • Use Engaging Images
    For Display ads, use friendly images that show your dental office, staff, or happy patients. Avoid stocky, clinical images that don’t feel personal.
  • Write Clear, Compelling Copy
    Use simple language and add urgency. For example, “Ready to Book Your Appointment? We’re Here for Your Smile!”
  • Add a Strong Call to Action (CTA)
    Make it clear what you want people to do next. “Book Now,” “Learn More,” or “Schedule Today” are all effective CTAs. 

Step 5: Set Up Ad Frequency and Duration

Your ad creative is crucial in getting people to click. Here are some tips:

  • Use Engaging Images
    For Display ads, use friendly images that show your dental office, staff, or happy patients. Avoid stocky, clinical images that don’t feel personal.
  • Write Clear, Compelling Copy
    Use simple language and add urgency. For example, “Ready to Book Your Appointment? We’re Here for Your Smile!”
  • Add a Strong Call to Action (CTA)
    Make it clear what you want people to do next. “Book Now,” “Learn More,” or “Schedule Today” are all effective CTAs.
The image shows three scenes in a pediatric dental clinic with children and dental staff

Step 6: Monitor and Adjust Your Campaigns

Your ad creative is crucial in getting people to click. Here are some tips:

  • Use Engaging Images
    For Display ads, use friendly images that show your dental office, staff, or happy patients. Avoid stocky, clinical images that don’t feel personal.
  • Write Clear, Compelling Copy
    Use simple language and add urgency. For example, “Ready to Book Your Appointment? We’re Here for Your Smile!”
  • Add a Strong Call to Action (CTA)
    Make it clear what you want people to do next. “Book Now,” “Learn More,” or “Schedule Today” are all effective CTAs.

Best Practices for Google Ads Remarketing in Dentistry

  1. Segment Your Audience
    Create different ads for new patients, people who visited specific service pages, or those who viewed your “About” page. This way, you can speak directly to their interests.
  2. Use Limited-Time Offers
    Encourage people to act now by adding urgency to your ads. Try something like “Book by Friday and Get 10% Off Your First Cleaning.”
  3. Highlight Your Unique Selling Points (USPs)
    Whether it’s convenient hours, modern facilities, or friendly staff, make sure your remarketing ads communicate what makes your practice special.
  4. Focus on Mobile
    Many people browse on their phones, so make sure your ads look good on mobile devices. Test both the look and load time of your ad. 

Remarketing Pitfalls to Avoid

  • Overexposing Your Audience
    Seeing your ad too much can annoy potential patients. Set frequency caps carefully to keep interest high without oversaturating.
  • Poor Targeting
    Make sure you’re targeting relevant audiences. Target people who visited specific pages, not just any visitor.
  • Ignoring Seasonal Trends
    Adjust your remarketing for holidays or school seasons when families might be considering dental appointments. 

Iftekhar's Take

Google Ads remarketing is a powerful tool for dentists looking to grow their practice. With a well-planned remarketing campaign, you can bring back those who showed interest in your services, making it more likely they’ll book that long-awaited appointment. Focus on clear, friendly ads that remind potential patients of the quality and care your practice offers.

With these tips, you’ll be well on your way to converting more site visitors into loyal patients. 

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