Terms of Service & Master Services Agreement

At Dentists Marketing Company (“we,” “us,” or “our”), we understand that your practice demands utmost trust—both in how we market your services and in how we structure our professional relationship. Below is a clear and friendly summary of our Terms of Service or Master Services Agreement, crafted specifically for dentists and dental professionals like you.

1. Who We Are & What We Offer

We are a full-service dental marketing agency, offering services such as:

• Website design and optimization
• Search Engine Optimization (SEO) tailored to dental practices
• Paid ads (Google Ads, Facebook/Instagram Ads)
• Reputation management and patient review campaigns
• Content creation (blogs, emails, social media) targeted to local patients

This summary outlines how we’ll work together, what you can expect, and how we protect your interests at every step.

2. Scope of Services & Expectations

• Clarity & Alignment: Our agreement clearly defines which services we deliver—e.g., SEO for specific keywords, ad campaigns with defined budgets, blog posts per month, etc.
• Deliverable Schedule: We’ll outline timelines, milestones (e.g., launch of website, ad setup, monthly reports), and client responsibilities (like providing logos, practice information, approvals).
• Performance Goals: While digital marketing involves variables beyond our control, we commit to transparent reporting and collaborative planning to meet your business objectives.

3. Fees & Payment Terms

• Transparent Pricing: All fees—whether one-time setup charges or monthly retainers—are clearly stated.
• Payment Schedule: Expect upfront deposits (e.g., for website builds) and recurring monthly invoices for ongoing services.
• Late Payments: Late fees or service pauses may apply, but we’ll notify you in advance and work with you proactively to avoid disruptions.

4. Term & Termination

• Agreement Duration: Specifies if the agreement is month-to-month, quarterly, or annual.
• Termination with Notice: You may end services with designated advance notice (typically 30 days). We reserve the same right, provided we offer reasonable notice.
• Post-Termination: Upon ending services, we’ll share deliverables (like websites, ad accounts, report archives) so you retain control of your assets.

5. Intellectual Property & Usage

• Ownership: You retain ownership of your brand assets, logo, and any information you provide to us.
• Licensing: We grant you full rights to use marketing materials we create on your behalf (e.g., blog posts, graphics).
• Third-Party Tools: If using third-party platforms (e.g., Google Ads account, reputation management tools), we’ll outline how access is configured (agency-managed vs. client-owned).

6. Confidentiality & Data Privacy

• Your Practice is Confidential: We treat your sensitive information—including business metrics, patient review strategies, or internal goals—as strictly confidential.
• Mutual Confidentiality: Both parties agree not to disclose each other’s sensitive information without written consent.
• Compliance-Focused: We never request or handle Protected Health Information (PHI) in a manner that violates HIPAA or other privacy laws.

7. Liability & Risk Management

• Professional Standards: We commit to performing services diligently and ethically, using industry-standard practices.
• Limitation of Liability: Our liability is limited to the fees paid for the specific scope of services—in other words, we won’t be liable for indirect, consequential, or lost revenue damages.
• Indemnification: You agree to indemnify us for claims arising from your use of marketing materials or patient interactions originated from ads—in essence, protecting each other from avoidable risk.

8. Revisions & Modifications

• Adjusting the Scope: As your practice evolves, you may request changes—such as adding new services or adjusting budgets. We’ll update the agreement accordingly.
• Written Amendments Only: All changes must be confirmed in writing (e.g., email or signed addendum) to ensure clarity and mutual understanding.

9. Notices & Communication

• Preferred Communication: Contracts and approvals should be handled via email or secure portal.
• Notice Timing: Notices of termination or revision require [e.g., 30 days] notice—preferably via documented email—to ensure clear, timely transitions.

10. Governing Law & Dispute Resolution

• Jurisdiction: The agreement is governed by the laws of your practice’s location (e.g., state law) or as mutually agreed—ensuring that regulations relevant to dental practice marketing apply.
• Resolution Process: We aim to resolve disputes collaboratively through negotiation or mediation before exploring litigation, prioritizing your practice’s peace of mind.

Why This Summary Matters for Dentists

• Transparency = Trust: You know exactly what to expect—not just in services, but also in financial and legal terms.
  
  
• Clarity = Confidence: No hidden fees, ambiguous timelines, or surprise liabilities.
  
  
• Shared Focus on Compliance: We respect professional boundaries and legal privacy rules so you can focus on patient care.
  
  
• Flexibility for Growth: Whether your practice wants website updates, expanded service areas, or ads for new treatments, we can adapt.